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World Health Organisation

Genomics
ProjectGenomics
Date

Feb 2025

Description

The World Health Organisation’s Genomics project is a public awareness campaign that explores the intersection of knowledge and identity. Through a series of vignettes, the film transitions from the quiet, intellectual environment of a library to a structured studio setting. Developed in collaboration with agency Daylight and production house Supernormal, the project employs cinematic framing to maintain a contemplative pace. The execution leans into moody, atmospheric visuals characterized by soft shadows and clean composition, utilizing live-action techniques to emphasize the human element of genomic research.

Style

Horizontal, Cinematic, Moody, Clean

Industries

Public Awareness

Color
Jet Black
Beige
Background

Office

Context

Brand Film / Corporate Video

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