Woodie's
Mrs Higgins
Brand
ProjectMrs Higgins
Date
Nov 2024
Description
Woodie's presents 'Mrs Higgins,' a commercial spot produced by Merman London that observes a quiet, suburban morning. Centered on the daily movements of an elderly resident, the narrative moves from a residential street setting into a domestic interior, capturing a sense of routine and neighborhood interaction. Employing a live-action technique with natural light, the film leans into a documentary aesthetic. The framing emphasizes the candid nature of the scenes, utilizing horizontal composition to ground the storytelling in a clean, nostalgic atmosphere.
Style
Documentary, Horizontal, Clean, Nostalgic
Techniques
Natural light
Industries
Big Box Retail
Color
Navy
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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