Woodie's: Mrs Higgins
Brand
Date
Nov 2024
Description
Woodie's latest campaign, titled Mrs Higgins, presents an observational narrative set within a suburban streetscape. The project, produced by Merman London, leans into a documentary aesthetic that captures the nuances of a neighborhood through its street-level framing. The commercial utilizes natural light to depict everyday community interactions, anchored by the character of Mrs Higgins as she traverses her residential block. Through this live-action technique, the project maintains a nostalgic tone while documenting the domestic environment.
Style
Documentary, Horizontal, Clean, Nostalgic
Techniques
Natural light
Industries
Color
Navy
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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