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WHOOP

In the Blood - Ronaldo's WHOOP Age
Brand
WHOOP
ProjectIn the Blood - Ronaldo's WHOOP Age
Date

Jul 2026

Description

WHOOP highlights its biometric tracking capabilities in this brand campaign titled 'In the Blood.' Featuring professional footballer Cristiano Ronaldo, the spot centres on the athlete's interaction with personal health data within a locker room setting. Produced with creative from Flower Shop and BRYGHT YOUNG THINGS, the film leans into a cinematic aesthetic. The execution uses warm, grainy textures and live-action techniques to contrast the wooden locker room environment with real-time digital overlays displaying biometric tournament statistics. The project features additional contributions from 24/7, Company 3 New York, Nancy Edmondson, Barking Owl, and Ben Conway.

Style

Vertical, Cinematic, Warm, Grainy

Industries

Fitness

Color
Crimson
Jet Black
Background

Office

Context

Advertising Campaign

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