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Brand
WHOOP
ProjectIn the Blood - Ronaldo's WHOOP Age

WHOOP In the Blood - Ronaldo's WHOOP Age 2026

Associated creatives

Flower Shop
Flower ShopAgency / Creative
BRYGHT YOUNG THINGS
BRYGHT YOUNG THINGSProduction
24/7
24/7Production Service
Ben Conway
Ben ConwayAgency / Creative
Nancy Edmondson
Nancy EdmondsonMusic / Sound
Barking Owl
Barking OwlMusic / Sound
Ben Conway
Ben ConwayConsultancy

Tags

cristiano ronaldocristiano ronaldo in locker roomman holding smartphoneronaldo holding phonefootballer in red jersey

Description

This brand campaign video for WHOOP titled In the Blood features professional footballer Cristiano Ronaldo seated inside a team locker room. Ronaldo wears red athletic kit featuring the Portugal national team crest while interacting with a smartphone displaying health and fitness age data. Graphic overlays present statistics comparing average tournament ages with personal biometric markers. The scene is shot with cinematic lighting inside a wooden locker room setting.