Who What Wear

Jul 2026

For the Who What Wear July 2026 cover, the editorial team presents a sophisticated masterclass in high fashion, anchoring the publication's legacy in the luxury space through a series of evocative, painterly portraits. Featuring the luminous actor Lupita Nyong'o, the feature leans into an avant-garde aesthetic that balances sculptural silhouettes with classical theatricality. Photographer Kenny Germé expertly captures this narrative, utilizing a blend of studio strobe and natural light to emphasize the architectural integrity of the garments. The project creates a cinematic atmosphere, placing the subject against mural-style backdrops and heavy drapery that feel both timeless and contemporary. The styling, curated by fashion editor Jan-Michael Quammie, pushes boundaries by layering intricate fringe patterns, bold leopard prints, and structured, vintage-inspired bouffant hairstyles. Key collaborators such as hair stylist Vernon François and makeup artist Nick Barose ensure every frame is meticulously polished, highlighting the tactile depth of the fabrics—from ribbed turtlenecks to ornate floral-embellished tailoring. This series functions as a definitive editorial portrait session, where each shot on film-like texture serves as a deliberate exploration of form and poise. By integrating such distinct environmental elements with formal checkerboard flooring, the campaign achieves a regal, editorial minimalism that solidifies the brand's position at the forefront of the luxury fashion industry, inviting readers into a world of curated, high-end style.

Editorial, Vertical

Studio strobe, Natural light

Luxury Fashion Houses, Fashion