Whatevr Magazine

Oct 2025

Whatevr Magazine presents 'Watermelon,' an editorial project featuring model Jiao Jiang. The series explores editorial fashion through a diverse range of settings, shifting between minimalist studio environments and raw, outdoor landscapes. Under the creative direction of Jessica Santini, the imagery experiments with tactile textures and structured tailoring. Photographer Cristian Martinelli utilizes both soft studio lighting and natural daylight to capture the project's varied aesthetic. The visual narrative incorporates elements like raw masonry backgrounds and lush garden plots, emphasizing a blend of polished composition and organic, grainy film textures. The project integrates playful details, such as hand-drawn elements on the subject and distinctive accessory styling, to define its character.