Whatevr Magazine: Watermelon

Oct 2025

Whatevr Magazine presents 'Watermelon,' a fashion editorial feature centered on model Jiao Jiang. The series explores a variety of textures and settings, ranging from minimalist studio portraiture with clean lighting to outdoor shots framed against raw, industrial masonry and garden landscapes. The project incorporates a diverse set of aesthetic approaches, shifting between polished editorial compositions and a tactile, earthy look achieved through natural light and analogue film techniques. Photographed by Cristian Martinelli with creative direction by Jessica Santini, the imagery showcases a blend of vibrant, playful styling and structured, minimalist silhouettes. Casting direction for the project was provided by Sebastien Hernandez Bertrand.