West Coast Eagles

All the Way West

Brand

Date

Mar 2026

Description

West Coast Eagles present 'All the Way West', a cinematic promotional campaign highlighting the intense connection between the team and its supporters. The narrative captures the breadth of the club's influence, transitioning from the raw landscape of an outback dirt track to the electric atmosphere of stadium match days. Produced by Clockwork Films, the project utilizes drone footage and live-action techniques to build an energetic visual rhythm. Creative direction from Amber Martin grounds the action in intimate portraits of fans and players, emphasizing the community-driven nature of the sport.

Style

Horizontal, Action, Cinematic

Techniques

Drone footage

Industries

Football (American)

Background

Mountain

Context

TVC / TV Commercial