Fujifilm
Forest Bathing
Brand
ProjectForest Bathing
Date
May 2026
Description
Fujifilm's Forest Bathing campaign explores the intersection of nature and optical precision. The commercial follows three photographers through a woodland environment, emphasizing the tactile connection between the user and their camera equipment. Produced with a clean, cinematic aesthetic, the project utilizes natural light and detailed close-ups to showcase the gear in a field setting. Creative agency Supersolid led the development, with Clockwork Films managing production, post-production, and sound design for this live-action piece.
Style
Horizontal, Cinematic, Earthy, Clean
Techniques
Natural light
Industries
Consumer Electronics
Color
Forest Green
Camel
Background
Forest
Context
Advertising Campaign, TVC / TV Commercial
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