Fujifilm

Forest Bathing

Brand

Date

May 2026

Description

Fujifilm presents Forest Bathing, a commercial campaign exploring the intersection of professional craftsmanship and outdoor discovery. The project follows three photographers as they navigate a dense woodland environment, focusing on the tactile operation of camera equipment amidst scenic flora. Developed in collaboration with agency Supersolid, the production leans into a clean, earthy aesthetic. The execution utilizes live-action technique and natural light to capture the cinematic quality of the forest, framing technical precision within a natural setting. Production, post-production, and sound design were managed by Clockwork Films.

Style

Horizontal, Cinematic, Earthy, Clean

Techniques

Natural light

Industries

Consumer Electronics

Color

Forest Green

Camel

Background

Forest

Context