Wendy's: RoastDayVideo-PRIVATE

Aug 2022

Wendy’s National Roast Day campaign captures the brand's digital presence through a fast-paced montage of broadcast news segments, animated character illustrations, and sharp user interface graphics. The commercial highlights the brand's viral social media activity, utilizing dynamic typography and a saturated, high-energy aesthetic to announce the annual event. Produced by VML Kansas City, the project leans into a humorous tone by integrating news report footage with a collage of participating brand logos. The execution bridges the gap between traditional broadcast media and digital marketing, employing both live-action technique and animation to maintain a cohesive, playful visual rhythm.

Humorous, Horizontal, Commercial, Saturated

Animation

Advertising Campaign, Social Media / Short Form Video