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Wendy's: Meat Tweet

Date

May 2022

Description

This digital video piece, titled Meat Tweet for Wendy's, explores the brand's transitions through a structured, presenter-led format. Developed by VML US, the project centres on a speaker discussing company branding against a light interior backdrop, utilizing a clean, balanced framing to keep the focus on the subject. The execution relies on a live-action technique, incorporating dynamic graphical inserts on a white panel to support the narrative. The composition maintains a commercial aesthetic, balancing direct communication with visual elements to illustrate the brand's digital presence.

Style

Horizontal, Commercial, Clean

Color
Jet Black
Background

Living Room

Context

Brand Film / Corporate Video

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