Wendy's: Frosty Fix
Brand
Date
Jun 2025
Description
Wendy's addresses the common consumer frustration surrounding ice cream machine outages in this commercial project, 'Frosty Fix.' Developed by VML Kansas City, the piece functions as a blend of news-style investigative reporting, customer testimonial, and brand messaging. The edit leans into a live-action technique, incorporating street-level interviews and broadcast segments alongside architectural city shots. Using bold typography and rhythmic pacing, the project balances the practical reality of fast-food operations with the brand's response.
Style
Horizontal, Commercial, Golden Hour
Industries
Context
Advertising Campaign
Associated creatives
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