Wendy's: Arkady
Brand
Date
Aug 2023
Description
This comedic broadcast project for Wendy’s, titled Arkady, leans into the aesthetic of late-night talk show television. The production features a host in a studio setting, complete with vintage-inspired stage elements such as a brown suit, yellow curtains, and an illuminated applause sign. The film utilizes a live-action technique to capture a series of multi-camera angles. The narrative frames the scene as a traditional interview, employing a humorous tone to deliver the brand message within a studio environment.
Style
Documentary, Humorous, Horizontal
Industries
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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