Adidas

Nov 2025

Adidas teams up with Miaou for this collaborative fashion campaign, featuring a series of editorial images captured by photographer Morgan Maher and directed by Luke Gilford. The project spotlights the sportswear collection through a retro lens, utilizing natural light and an analogue film aesthetic to ground the apparel in a nostalgic, cinematic atmosphere. Styling by Elena Mottola leans into a vintage service station setting, with models Gabbriette and Devon Lee Carlson showcasing the navy and yellow tracksuit separates against weathered architectural backdrops and roadside signage. The campaign emphasizes candid movement and a grainy, textured finish to highlight the collaboration's fusion of sportswear and streetwear.

Horizontal, Retro

Natural light

Sportswear

Advertising Campaign