We Love NYC
Case
Brand
ProjectCase
Date
Jun 2026
Description
This case study for We Love NYC offers a satirical examination of traditional city-marketing campaigns. By contrasting high-polish promotional aesthetics with raw, documentary-style footage of urban life and real news headlines, the project disrupts conventional industry tropes. Developed by Founders, the creative approach leans into a monochrome palette and live-action techniques to interrogate the relationship between city branding and the realities of urban challenges.
Style
Documentary, Horizontal, Monochrome
Industries
Digital Media & Publishers
Context
Brand Film / Corporate Video
Associated creatives
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