The 'We Get LA' commercial campaign for Postmates brings a localized perspective to the delivery platform, leaning into the specific character of the Los Angeles landscape. Directed by BriTANicK and produced by Imposter, the spot employs live-action technique to capture iconic city visuals, including local lakes and urban parkland.
This vertical video project maintains a clean and warm aesthetic, highlighting the sun-drenched atmosphere of the region. The narrative relies on animated elements integrated into the outdoor footage, framing local life through a distinctively regional lens.
