Postmates presents Carpool, a comedic commercial spot that highlights the frustration of gridlock in a relatable, deadpan fashion. The vertical video project leans into live-action techniques to depict two commuters trapped in heavy traffic, contrasting a stoic mannequin driver with a figure wearing a smiley-face mask.
Produced by Imposter, the work captures a warm aesthetic through the use of natural light. The project leverages a humorous tone to ground its narrative in the mundane realities of the daily commute.
