Postmates
Tar Pit
Brand
ProjectTar Pit
Date
Jul 2026
Description
Postmates presents 'Tar Pit,' a documentary-style project produced by Imposter. The spot captures the La Brea Tar Pits and Museum in Los Angeles through a series of live-action sequences. Shot in bright daylight, the production features the site's signature mammoth statues, open grassy grounds, and urban surroundings. The work utilizes natural light to frame the landmark, leaning into a clean and warm aesthetic.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Streaming Platforms
Color
Olive
Pure White
Medium Grey
Background
Park
Context
Social Media / Short Form Video
Associated creatives
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