Wayfarer
Holiday
Brand
ProjectHoliday
Date
Jun 2026
Description
Wayfarer marks the festive season with Holiday, a commercial project produced by Greatergood. The film follows a narrative of domestic preparation, tracking an older protagonist as he transforms his home for the holidays. Through a cinematic and intimate lens, the footage observes quiet rituals from unpacking decorations and kitchen baking to browsing the brand's shopping app on a smartphone. The narrative concludes with a warm gathering, utilizing live-action techniques to emphasize a cozy atmosphere.
Style
Horizontal, Commercial, Warm
Industries
E-commerce Platforms
Event
Christmas
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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