Way Out West: The Real Fake Ticket

Brand

Date

Jul 2026

Description

Way Out West addresses the prevalence of concert ticket scams in 'The Real Fake Ticket,' a short-form documentary project featuring personal accounts from music fans. The film leans into a lo-fi editorial aesthetic, utilizing a distinct pink and black palette to frame the narratives of individuals who have encountered fraudulent ticketing practices. The production employs a vertical format and a fast-paced documentary style, punctuated by torn paper transitions and bold typographic overlays. Creative direction was led by William McVay, with the project produced by Visie Admin, combining live-action technique with an accessible visual narrative structure.

Style

Documentary, Vertical, Monochrome, Warm

Techniques

VHS / lo-fi

Industries

Streaming Platforms

Color

Jet Black

Blush

Context

Social Media / Short Form Video

Associated creatives

William McVayAgency / Creative

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Way Out West: The Real Fake Ticket

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