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Walmart: Walmart+ Week

Date

Jun 2023

Description

Walmart introduces the Walmart+ Week campaign, utilizing a conversational live-action approach to highlight the platform's value proposition. The narrative centers on a discussion regarding savings models, contrasting week-long membership benefits against standard single-day retail events. The film features a clean, bright aesthetic captured with natural light in a contemporary kitchen setting. Deutsch led the creative execution for this retail-focused project, emphasizing a clear, approachable tone through its minimalist visual style.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Color
Navy
Light Grey
Background

Kitchen

Context

Advertising Campaign

Associated creatives

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