Walmart: Legacy of the Sea
Brand
Date
Sep 2023
Description
Walmart’s Legacy of the Sea project explores maritime heritage through a series of nautical-themed visuals. The film transitions from static, detailed shots of a sailboat model within a shadow box to live-action sequences featuring a vessel on calm, overcast waters. The production, handled by Underhill, employs a cinematic framing style that utilizes natural lighting and slow motion to build a reflective tone. The edit incorporates grainy, nostalgic textures to emphasize the history and enduring nature of the sailing tradition.
Style
Horizontal, Cinematic, Grainy, Nostalgic
Techniques
Slow motion
Industries
Color
Pure White
Sky Blue
Crimson
Background
Wood Texture
Context
Brand Film / Corporate Video
Associated creatives
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