Walmart: Black & Unlimited Adventure Series: N'Dea
Brand
Date
Jan 2024
Description
Walmart’s Black & Unlimited Adventure Series features traveler N'Dea Irvin Choi in a travel-focused digital campaign. The project documents a series of experiences ranging from horseback riding on the coast to exploring historic ruins and aviation, framing these moments through a documentary lens. The series leans into an observational approach, utilizing a clean, live-action technique and natural lighting to emphasize the protagonist's travel narrative. Creative direction for the project was provided by the community.
Style
Documentary, Vertical, Clean
Industries
Color
Pure White
Jet Black
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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