W Magazine

Mar 2026

Captured with the discerning lens of photographer Gorka Postigo, this fashion editorial for W Magazine centers on the architectural brilliance of Fidan Novruzova’s cult-favorite designs. The campaign leans into a sophisticated aesthetic that balances structural rigor with effortless wearability, highlighted by Xenia May Settel’s precise styling. Throughout the series, the visual narrative utilizes studio strobe and natural light to emphasize the sharp silhouettes and tactile qualities of the collection, from oversized, tall leather boots to sleek, hooded jackets. By positioning models—including Kaat Van Herbruggen, Sabryna Oliveira, and Yuliana Perez—against a backdrop of raw plywood, industrial piping, and mannequin-filled studio spaces, the work achieves a compelling editorial minimalism. The interplay between the human form and these static, utilitarian elements underscores the collection's focus on precise, sculptural lines. Hair stylist Tosh and makeup artist Elena Bettanello contribute to the refined look, opting for clean textures and neutral expressions that allow the bold garments to remain the focal point. This project is a masterclass in modern fashion portraiture, where the technical mastery of lighting and composition elevates the brand’s identity, presenting a vision that is both avant-garde and deeply grounded. The result is a series that feels inherently contemporary, championing the tension between everyday functional fashion and high-concept, elevated garment construction.

Editorial, Editorial, Vertical, Vertical

Studio strobe, Natural light, Studio strobe, Natural light

Luxury Fashion Houses, Fashion, Luxury Fashion Houses, Fashion