Volkswagen: The Carbon-Neutral Net
Brand
Date
May 2023
Description
Volkswagen introduces the all-electric ID.4 SUV in this promotional campaign, titled The Carbon-Neutral Net. The film draws a conceptual parallel between the CO2 impact of digital browsing and traditional high-emission sectors, juxtaposing urban cityscapes with real-time carbon data visualizations. The creative production, supported by VML Canada with PR representation from BICOM, utilizes a clean aesthetic to highlight the vehicle's features within a studio setting. The work employs a cinematic, live-action technique to bridge the gap between abstract digital footprints and the automotive experience.
Style
Horizontal, Cinematic, Clean
Industries
Color
Pure White
Charcoal
Navy
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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