Volkswagen The Carbon-Neutral Net 2023

Description

This promotional video for Volkswagen titled The Carbon-Neutral Net highlights the environmental impact of digital browsing and introduces the all-electric ID.4 SUV. The sequence opens with close-up shots of a hand scrolling on a smartphone displaying live CO2 emissions counters. It transitions to an urban city skyline at dusk overlaid with carbon emission statistics, before showcasing the sleek white electric vehicle in a studio setting. Created with agency support from VML Canada and PR from BICOM, the piece draws a parallel between online emissions and traditional high-emission industries.