Volkswagen: ID4
Brand
Date
Sep 2022
Description
This Volkswagen ID4 commercial spot follows professional soccer player Christian Pulisic, navigating a narrative that shifts between the high-pressure environment of a stadium at night and more intimate, domestic settings. The production relies on high-contrast cinematic lighting and warm tones to bridge the gap between athletic intensity and personal reflection. Developed with agency creative input from Johannes Leonardo, the project balances sports storytelling with product showcase. The soundscape, featuring music by Leland, complements the piece’s live-action aesthetic, emphasizing a polished, atmospheric visual direction.
Style
Horizontal, Cinematic, Warm
Industries
Color
Pure White
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.