Volkswagen ID4 2022

About

This commercial spot for Volkswagen titled ID4 features professional soccer player Christian Pulisic in a dramatic stadium setting and stylized domestic interior environments. The narrative transitions between atmospheric night scenes on a football pitch under bright floodlights and intimate character moments. The visual style employs cinematic lighting with deep shadows and high-contrast highlights, emphasizing athletic dedication and personal growth. Produced with agency creative input from Johannes Leonardo and music by Leland, the piece combines high-end live-action production with sports storytelling.