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·The H&M Spring Edit

Model with dark bob haircut wearing a cream ruffle blouse against a plain white background

Model wearing a light pink collarless blazer over a tan top against a seamless white studio background

Woman with short dark hair wearing a long white dress and carrying a brown shoulder bag against a plain studio background.

Model in cream ruffled blouse and matching skirt against a white studio background

Woman with short dark hair wearing a black leather mini dress standing against a plain white wall

VOGUE.com The H&M Spring Edit 2025

About

VOGUE.com presents 'The H&M Spring Edit,' a fashion editorial series that highlights the collection's latest offerings through a minimalist lens. Captured by photographer Johnson Lui, the project leans into clean, high-street fashion aesthetics, emphasizing fluid textures and a neutral color palette. Each image utilizes soft natural light and a restrained studio environment to draw focus to the delicate details of the garments, such as tiered maxi skirts, ruffled blouses, and leather mini dresses. The vertical portraits maintain a consistent, understated visual language throughout the series.