VOGUE.com
The H&M Spring Edit
Brand
ProjectThe H&M Spring Edit
Date
Mar 2025
Description
The H&M Spring Edit for VOGUE.com presents a series of fashion editorial portraits focused on the collection's seasonal silhouettes. Photographed by Johnson Lui, the project utilizes a clean studio aesthetic to highlight fabric textures and neutral tones. The series features a minimalist approach, employing natural light to capture the details of ruffled blouses, tiered skirts, and structured leather pieces. The composition leans into a vertical portrait style, emphasizing fluid fabric movement and consistent, soft-toned lighting across the set.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Background
White Seamless
Context
Lookbook
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