VOGUE.com: The H&M Spring Edit
Brand
Date
Mar 2025
Description
VOGUE.com presents 'The H&M Spring Edit,' a fashion editorial series that highlights the collection's latest offerings through a minimalist lens. Captured by photographer Johnson Lui, the project leans into clean, high-street fashion aesthetics, emphasizing fluid textures and a neutral color palette. Each image utilizes soft natural light and a restrained studio environment to draw focus to the delicate details of the garments, such as tiered maxi skirts, ruffled blouses, and leather mini dresses. The vertical portraits maintain a consistent, understated visual language throughout the series.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Background
White Seamless
Context
Lookbook
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