Brand
ProjectThe H&M Spring Edit

VOGUE.com The H&M Spring Edit 2025
Associated creatives
Tags
Description
This fashion editorial image features a female model standing against a minimal studio background, captured as part of The H&M Spring Edit project for VOGUE.com by photographer Johnson Lui. The subject wears a long-sleeved, ruffled white maxi dress and patterned footwear while carrying a dark brown shoulder bag. Soft, neutral lighting enhances the clean composition and fluid fabric textures. The vertical framing and understated styling highlight the garment's details in a classic portrait format.
Style
Editorial, Vertical, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Pure White (70%)
Chocolate (30%)
Background
White Seamless
Context
Lookbook
