VOGUE.com
Spring Hero Buys
Feb 2025
VOGUE.com’s Spring Hero Buys project presents a series of fashion editorials and product studies focused on seasonal silhouettes and accessories. Captured by photographer Johnson Lui, the series leans into a clean, minimalist aesthetic across both studio portraiture and macro product photography. The project utilizes a warm, neutral color palette, drawing focus to structured tailoring and tactile details like leather grain and beaded textures. Through a blend of analogue film and natural light techniques, the editorial captures effortless styling, featuring models Ellie Christen and Stephanie Cavalli. Production credits include hair styling by Kazu Katahira and makeup artistry by Akiko Owada.
Editorial, Vertical, Warm, Clean
Natural light
