Vogue Scandinavia: Life's a Beach

Jun 2025

Vogue Scandinavia’s Life’s a Beach editorial captures a contemplative, off-season coastal aesthetic. Through a series of vertical compositions, the project leans into raw textures and a muted, desaturated palette, contrasting layered knitwear and structured accessories against the open shoreline. Photographer Landon McMahon employs soft, diffused natural light to highlight the organic details of the environment, from weathered wooden docks to rocky terrain. The editorial features model Julia Bergshoeff in an effortless wardrobe curated by fashion editor Brie Welch, focusing on a tactile interplay between beachwear and heavy textures. Techniques such as analogue film and motion blur emphasize a candid, cinematic quality. The production, managed by Olga Ush, integrates the work of hair stylist Gavin Harwin and makeup artist Charlotte Day to maintain a fresh, windswept look throughout the series.