Vogue Scandinavia

Jun 2025

Vogue Scandinavia presents Life's a Beach, a series that explores the quiet, tactile intimacy of coastal living. Photographed by Landon McMahon, the editorial captures a contemplative seaside mood through a desaturated and clean visual language. The series relies on soft, diffused natural light to highlight layered textures—from damp, wind-swept hair and terrycloth to artisanal shell jewelry—creating an aesthetic that feels both raw and deliberate. Model Julia Bergshoeff anchors the narrative, moving between rugged rocky shorelines and serene wooden docks. Fashion editor Brie Welch curates a palette of muted tones and patterns that harmonize with the overcast, ethereal backdrop. With hair styling by Gavin Harwin and makeup by Charlotte Day, the imagery maintains a fresh, understated elegance. The project was produced by Olga Ush, capturing a candid, filmic quality that leans into the organic interplay between environment and attire.