Vogue Philippines: H&M x Magda Butrym

Brand

Vogue Philippines

Date

Apr 2025

Description

Vogue Philippines presents a series of fashion editorials documenting the H&M x Magda Butrym collection. Captured by photographer Karl King Aguña with styling by Pam Quinones, the project explores the collaboration through a lens of tactile composition and sculptural detail. The series features a range of portrait and full-body studies set against neutral grey and deep black backdrops. The work leans into beauty light and low-key chiaroscuro techniques to emphasize the collection's signature floral rosettes, delicate lace, and rich fabric textures. Featuring Catriona Gray, the editorial shifts between clean, polished studio shots and moody compositions. The visuals highlight the collection's bold aesthetic, utilizing soft lighting and graphic framing to document the integration of romantic silhouettes with contemporary garment design.

Style

Editorial, Vertical, Clean

Context

Editorial

Associated creatives

Karl King AguñaPhotographer

Pam QuinonesFashion Editor/Stylist

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Vogue Philippines: H&M x Magda Butrym

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