Vogue Philippines

Apr 2025

Vogue Philippines documents the H&M x Magda Butrym collection through a series of studio-based fashion editorials. The campaign leans into sculptural silhouettes and botanical motifs, contrasting sharp tailoring with soft, tactile floral appliqués. Photographer Karl King Aguña captures the pieces against both neutral grey and high-contrast black backdrops, utilizing a mix of beauty light and moody, low-key lighting to emphasize the volume of the garments. Fashion editor and stylist Pam Quinones curates the collection’s focus on texture, highlighting everything from denim-on-denim looks to floor-length sequined gowns. The series incorporates detailed product shots and dynamic portraiture to showcase the collaboration’s signature rose embellishments. Editorial photography techniques define the visual language, presenting a clean, polished look that balances graphic composition with intimate beauty portraiture.

Editorial, Vertical, Clean

Editorial