Vogue China

Jul 2026

In New generations, old pleasures, Vogue China explores the intersection of heritage and modernity through a sophisticated lens, curating a narrative that bridges the gap between ancestral pastimes and contemporary life. This fashion editorial campaign features model Yanan Wan, whose composed presence anchors a series of evocative vignettes shot by photographer Rambo Ding. Set against lush, rural garden landscapes and greenhouses, the imagery channels an intimate, lifestyle editorial aesthetic that feels both grounded and aspirational. The creative execution leans into natural light to emphasize the rich, tactile details of the luxury garments, from structured leather coats with intricate stitching to garments accented by delicate blue fringe and feathers. By contrasting high-fashion attire with the simplicity of rustic environments, the project creates a dialogue between the artisanal and the technological, as seen in scenes where traditional games like the Chinese yo-yo are paired with modern drones. The use of soft-focus photography enhances the dreamlike, portrait-heavy quality of the series, allowing for moments of quiet introspection and playful movement. Through its careful attention to texture and composition, this project captures the essence of a modern identity that remains deeply rooted in personal history, resulting in a refined exploration of style that is as much about the spirit of its subjects as it is about the clothes they wear.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion