Vivienne Westwood

Jul 2026

The Vivienne Westwood Fall/Winter 2026 campaign masterfully weaves the storied legacy of the fashion house with a contemporary, cinematic lens. Under the creative direction of Dovile Drizyte, the visual narrative embraces an unapologetic fusion of punk-inspired heritage and high-fashion editorialism. Captured through the distinct, raw aesthetic of photographer Juergen Teller, the series thrives on a juxtaposition between the models—including Evelyn Effrim—and the ornate, historic interiors that serve as the campaign's stage. Stylist Sabina Schreder leans into bold silhouettes and clashing textures, from oversized plaid coats to intricate, floral-crowned portraiture, ensuring that every frame feels like a deliberate subversion of traditional luxury norms. By utilizing soft natural light and staging live-action techniques, the campaign avoids the sterility often found in modern luxury fashion houses, instead opting for a lived-in, intimate atmosphere. The styling, augmented by meticulous hair by Lorenzo Barcella and evocative makeup by Daniel Sallstrom, transforms the classic setting into a living gallery of design. With the guiding vision of designer Andreas Kronthaler, this project serves as a compelling testament to the power of deliberate, eccentric composition. It is a striking exploration of style where the environment and the subject exist in a constant, beautiful tension, perfectly encapsulating the brand's enduring commitment to provocative design and uncompromising artistry.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion