Vivienne Westwood

Feb 2026

The Vivienne Westwood eyewear campaign masterfully balances the brand's storied heritage of rebellion with a refined, contemporary sensibility. Through a series of highly curated portraits, the project leans into editorial minimalism, utilizing soft light and cinematic framing to elevate everyday accessories into essential style statements. Photographer Emily Lipson captures a diverse range of subjects against blurred, high-motion urban backdrops and vibrant, out-of-focus landscapes, creating a tension between static elegance and the kinetic energy of city life. The styling, helmed by fashion editor Rubina Vita Marchiori, integrates iconic motifs like the orb logo and tartan patterns with sharp, modern tailoring, ensuring the eyewear remains the focal point of every composition. The execution relies on precise live-action techniques, where the interplay of crisp, commercial lighting and natural textures—from knit cardigans to metallic jewelry—highlights the intricate details of the frames. Whether featuring angular cat-eye silhouettes or sleek rimless designs, the imagery reads as a cohesive, high-fashion narrative. Supported by the deliberate hair artistry of Sarah Jo Palmer and the subtle, beauty-focused makeup by Bea Sweet, the campaign evokes a sophisticated atmosphere that feels both timeless and distinctly grounded in current fashion vernacular. By merging architectural precision with a soft, lifestyle-driven aesthetic, the project successfully positions Vivienne Westwood as a vanguard of expressive, high-concept eyewear design.

Editorial, Commercial

Live-action Technique, Soft Light

Eyewear, Fashion