Vivienne Westwood

Jul 2026

For the Fall 2026 Ad Campaign, Vivienne Westwood leans into its legendary heritage, crafting a visual narrative that oscillates between raw punk energy and the opulent decadence of classical interiors. Under the creative direction of Andreas Kronthaler, the campaign serves as a masterclass in editorial minimalism, juxtaposing deconstructed silhouettes, bleach-spotted denim, and signature tartan patterns against ornate, gilded backdrops. Photographer Juergen Teller captures the collection with his characteristically direct lens, utilizing soft natural light to emphasize the rich, varied textures of wool, snakeskin, and delicate lace. The casting, featuring a diverse array of models, brings a subversive, avant-garde spirit to the imagery, while meticulous styling by Sabina Schreder, hair by Lorenzo Barcella, and makeup by Daniel Sallstrom ensure each portrait remains anchored in the brand's distinctively rebellious identity. The project moves fluidly through lifestyle and commercial modes, alternating between intimate studio strobes and the cinematic quality of grand, mural-adorned rooms. Every frame is saturated with thoughtful details—from structured handbags and metallic orb logos to subtle garter straps and floral crowns—that collectively redefine the luxury fashion house's aesthetic vocabulary. By blending unconventional styling with traditional architectural settings, the campaign feels both timeless and aggressively forward-thinking, embodying the unapologetic creative evolution that remains synonymous with the Vivienne Westwood name.

Editorial, Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion