Vivienne Westwood
Fall 2025 Ad Campaign
Jun 2025
The Vivienne Westwood Fall 2025 ad campaign serves as a masterclass in tension, juxtaposing the storied house's penchant for subversion with the raw, clinical atmosphere of a working studio. Captured through the lens of photographer Juergen Teller, the campaign leans into an editorial aesthetic that feels both backstage-candid and rigorously composed. Creative director Dovile Drizyte orchestrates a visual narrative where sculptural tailoring and layered textures—from oversized olive coats to frayed, shaggy fringe boots—are set against stark, industrial backdrops of distressed wooden circles and utilitarian flight cases. The cast, including models like Alton Mason, Sakua Kambong, and Yasmin Wijnaldum, inhabits the space with a grounded, assertive energy, their presence elevated by the precise styling of Sabina Schreder. The interplay of natural light and sharp studio strobe lighting highlights the tactile quality of the collection, bringing a deliberate depth to every ensemble, whether it is a structured red houndstooth blazer or a sheer, grid-patterned gown. By emphasizing the grit of the production environment, the campaign reads as an authentic celebration of the Vivienne Westwood spirit, where classic punk sensibilities are reimagined for a contemporary fashion landscape through bold silhouettes and unapologetic, high-contrast portraiture.
Editorial, Vertical, Lifestyle
Natural light
Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion
