Vivienne Westwood
Fall 2024 Ad Campaign
Jul 2024
The Vivienne Westwood Fall 2024 campaign is a masterclass in controlled chaos, blending the brand’s historic rebellion with a raw, contemporary edge. Captured through the lens of Juergen Teller, who serves as both photographer and director, the campaign thrives on a visual dialogue between high-fashion artifice and gritty, domestic, or brutalist realities. Creative direction from Andreas Kronthaler and Dovile Drizyte ensures the collection remains rooted in its signature eclectic heritage while pushing into new, deconstructed silhouettes. The series leans into a stark editorial aesthetic, utilizing natural light to elevate the rich textures of tartan, leather, and voluminous tulle against backdrops ranging from graffiti-covered urban concrete to cavernous stone walls. Styled by Sabina Schreder, the looks are defined by their idiosyncratic layering and bold accessory choices, including the iconic Vivienne Westwood orb. High-profile talent such as Kristen McMenamy, Hamaam Pelewura, and Andreas Kronthaler himself appear in compositions that alternate between polished lifestyle portraiture and avant-garde street-style documentation. With hair by Charlie Le Mindu and makeup by Daniel Sallstrom, the campaign creates a cohesive yet wonderfully unpredictable world. The result is a sophisticated narrative that captures the essence of luxury fashion houses today, proving that the most compelling storytelling often happens at the intersection of refinement and pure, unadulterated grit.
Lifestyle, Editorial
Natural light
Luxury Fashion Houses, Fashion, Fashion
Associated creatives
