Vitality
"Life's Pretty Good"
Brand
Project"Life's Pretty Good"
Date
Jan 2025
Description
Vitality’s "Life’s Pretty Good" campaign presents a series of vignettes centered on moments of leisure and movement. Directed by Rattling Stick, the project captures diverse individuals and a canine companion navigating outdoor settings, from amusement parks at sunset to casual drives in a classic convertible. This insurance campaign utilizes cinematic framing and a consistent warm color grade to establish its visual tone. With creative input from agency VCCP, the work leans into a playful aesthetic, incorporating live-action techniques to build its narrative sequence.
Style
Horizontal, Cinematic, playful, Warm
Industries
Insurance
Color
Hot Pink
Jet Black
Silver
Background
Street
Context
TVC / TV Commercial
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