Vimeo
Brand Identity and Digital Destination
Brand
Date
Jun 2026
Description
Vimeo presents a refreshed brand identity and digital destination, centered on a professional-grade video editing suite. The project highlights streamlined workflows and platform capabilities through sleek UI illustrations and motion graphics that detail the transition between mobile and desktop interfaces. The aesthetic leans into a clean, futuristic visual language, utilizing a dark-mode palette and refined typography to showcase the digital platform’s tools. Agency and creative lead Max Cooper directed the project's visual direction.
Style
Horizontal, Commercial, Clean, Futuristic
Techniques
UI illustration, Motion Graphics
Industries
Apps & Digital Platforms
Color
Jet Black
Cobalt
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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