Victoria's Secret

Apr 2025

The Tropic of C X Victoria's Secret Summer 2025 campaign explores a coastal aesthetic through a high-end swimwear lens. Captured by photographer Yulia Gorbachenko, the project features models Candice Swanepoel and Joan Smalls across a series of beachside compositions that emphasize metallic textures and sculptural silhouettes. The imagery leans into the warmth of golden hour and natural light to showcase the collection, which prominently features gold-toned bikinis, one-piece designs, and chunky statement accessories. Fashion styling by Sandy Armeni and hair styling by Panos Papandrianos define the visual tone, utilizing wet-look textures and soft shadows to complement the outdoor, ocean-front setting. The project makes frequent use of analogue film techniques to create a polished, editorial feel.

Vertical, Commercial, Warm

Natural light

Swimwear

Sandy Beach

Advertising Campaign