Versace

Jun 2024

Versace presents the Versace x Pride 2024 collection, a campaign that blends the brand's signature Barocco print with rainbow-hued detailing. Photographed by Dale Cutts, the campaign features models Hava, Ingryd Marins, and Stav Strashko captured against a clean studio backdrop. The series leans into a high-key aesthetic, utilising soft, even lighting to highlight the vibrant, graphic patterns and luxury fabric textures across a range of swimwear and branded apparel. Designs by Donatella Versace serve as the focal point, with casting directed by Troy Fearn. The imagery employs a commercial, polished approach that brings crisp, high-contrast clarity to the collection's seasonal color palette.

Commercial, Clean, Vertical

Luxury Fashion Houses

Pride

White Seamless, Residential Building

Advertising Campaign