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Versace: VERSACE X PRIDE 2024

Brand
Versace
Date

Jun 2024

Description

Versace presents its 2024 Pride collection, a focused fashion campaign that blends the house’s signature gold-and-black Barocco prints with a rainbow-hued palette. Photographed by Dale Cutts, the series employs clean studio lighting and high-key compositions to emphasize the graphic contrast between the brand's traditional baroque motifs and vibrant seasonal accents. The collection features a range of apparel and swimwear, with designs by Donatella Versace. The imagery uses a consistent white seamless backdrop, allowing the interplay of luxury fabric textures and spectrum-colored branding to take center stage. Casting direction by Troy Fearn showcases models Hava, Ingryd Marins, and Stav Strashko in a series of polished, editorial portraits that highlight the integration of rainbow-striped elastic detailing and branded graphic tees.

Style

Commercial, Clean, Vertical

Industries
Luxury Fashion Houses
Event

Pride

Color
Jet Black
Golden Yellow
Background

White Seamless, Residential Building

Context

Advertising Campaign

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