Versace

Jun 2024

Versace presents the Versace x Pride 2024 collection, a series of studio-based campaign images that highlight the intersection of heritage Barocco motifs and seasonal rainbow detailing. Captured by photographer Dale Cutts, the project leans into a clean, commercial aesthetic that emphasizes the brand's graphic patterns and luxury fabric textures. The series features models Hava, Ingryd Marins, and Stav Strashko in a variety of coordinating swimwear and logo-branded apparel. With designs by Donatella Versace and casting by Troy Fearn, the visuals rely on soft, high-key lighting to maintain a polished look against a minimalist seamless white backdrop. The execution balances classic couture sensibilities with vibrant, seasonal accents.

Commercial, Clean, Vertical

Luxury Fashion Houses

Pride

White Seamless, Residential Building

Advertising Campaign