Versace: Versace Summer 2024

May 2024

Versace presents the Summer 2024 campaign, an advertising project that spotlights the brand's latest seasonal collection through a series of minimal, high-contrast portraits. Photographed by Ilya Lipkin, the imagery leans into a clean, polished aesthetic, utilizing bright, even lighting to showcase tailored resort wear, sharp structured suiting, and intricate metallic hardware accessories. The project features styling by Allegra Versace, who curates a mix of vibrant, motif-driven apparel and sophisticated, muted textures. With hair styling by Dora Roberti and makeup artistry by Vanessa Icareg, the campaign visuals maintain a precise, editorial focus on both the garments and the models, including Maty Fall, Fernando Lindez, Vilma Sjöberg, and Anthony Thomason. Casting for the production was directed by Giulia Massullo and Piergiorgio Del Moro.

Commercial, Clean, Polished, Vertical

White Seamless

Advertising Campaign