Versace: Versace S/S 25 by Zoe Ghertner

Feb 2025

The Versace Spring/Summer 2025 campaign, led by creative direction from Donatella Versace, captures a series of studio-based portraits that lean into a clean, editorial aesthetic. Photographer Zoë Ghertner utilizes soft, directional light against textured backdrops—ranging from neutral greys to warm pinks—to emphasize the tactile quality of the collection’s leather, denim, and patterned silks. The imagery features fashion styling by Allegra Versace, balancing classic tailoring with vibrant color-blocked accessories. The execution relies on subtle sculptural poses and minimalist studio elements, such as neoclassical pedestals and weathered seating, to frame the season’s apparel. Casting by Piergiorgio Del Moro introduces a diverse cast, while hair by Anthony Turner, makeup by Fara Homidi, and manicures by Sylvie Macmillan complete the polished look.

Editorial, Vertical, Clean

Natural light

Advertising Campaign