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Versace

Versace S/S 25 by Zoe Ghertner
Date

Feb 2025

Description

Versace’s Spring/Summer 2025 campaign, lensed by photographer Zoë Ghertner, presents a deliberate exploration of texture and colour-blocked apparel within a controlled studio environment. Under the design direction of Donatella Versace, the collection features a juxtaposition of heritage baroque patterns with contemporary denim and vibrant, saturated hosiery. Fashion styling by Allegra Versace leans into a minimalist yet art-directed aesthetic, utilizing props such as neoclassical pedestals, metallic urns, and weathered wooden chairs to anchor the subjects against clean, tonal backdrops. The imagery maintains a consistent editorial feel, relying on soft, directional natural light to emphasize the materiality of suede, leather, and silk garments. Production credits include casting by Piergiorgio Del Moro, hair styling by Anthony Turner, makeup by Fara Homidi, and manicures by Sylvie Macmillan.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Context

Advertising Campaign

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