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Versace

Versace S/S 2025 Campaign by Mert and Marcus
Date

Feb 2025

Description

Versace’s Spring/Summer 2025 campaign, lensed by Mert Alas and Marcus Piggott, captures a series of intimate, editorial portraits set within rich, domestic interiors. The campaign leans into a moody aesthetic, using directional lighting to define textures ranging from crushed velvet upholstery to shimmering sequins and structured leather goods. Art direction for the project was provided by Ezra Petronio and Lana Petrusevych, with fashion editing and styling by Jacob K. The set design, executed by Emma Roach, anchors the models—including Loli Bahia and Mona Tougaard—in ornate, vintage-inspired spaces. This collection utilizes warm, low-key lighting to emphasize the interplay between the intricate patterns and the collection’s bold textile choices.

Style

Editorial, Vertical, Warm

Industries

Luxury Fashion Houses

Background

Set-dressed

Context

Advertising Campaign

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