Versace

Sep 2025

The Versace Spring/Summer 2026 teaser campaign presents a collection of luxury fashion imagery defined by Mediterranean warmth and sharp, high-contrast silhouettes. Creative director Dario Vitale works alongside photographer Tyrone Lebon to capture model Primo Torreiro in a series of compositions that anchor the brand’s signature aesthetic within classical architectural settings. The project leans into a polished, editorial visual language, utilizing hard light to emphasize the ornate beadwork, baroque embroidery, and distinct gold hardware of the collection. Set design by Vincent Olivieri complements the styling by Spencer Singer, while the imagery is unified by a warm tonal palette and consistent typography. Key contributors include hair stylist Shiori Takahashi, makeup artist Mel Arter, and casting director Julia Lange.

Vertical, Commercial, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign