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Versace: Versace La Vacanza 2025 Campaign

Date

Apr 2025

Description

Versace presents the La Vacanza 2025 campaign, an editorial fashion series that highlights the collection through a blend of natural light and high-contrast environments. Under the design direction of Donatella Versace, photographer Zoë Ghertner captures a series of resort-focused portraits that transition between sandy outdoor landscapes and minimalist, color-blocked studio sets. The project incorporates clean, geometric set design by Spencer Vrooman, featuring turquoise and pink mosaic pool settings alongside stark architectural elements. The aesthetic leverages analogue film techniques and warm, natural light to emphasize the textures of metallic apparel, shimmering fabrics, and gold-tone accessories. Casting by Piergiorgio Del Moro brings a refined editorial edge to the visuals, with hair styling by Tamara McNaughton, makeup by Dick Page, and manicures by Sojin Oh completing the look.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Color
Pure White
Gold
Context

Advertising Campaign

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