Versace

Apr 2025

Versace presents its S/S 2025 eyewear campaign, a series of high-fashion portraits featuring model Lara Stone. Captured by photographer Zoë Ghertner, the imagery leans into a bold, graphic aesthetic defined by rich tonal contrasts and clean, vertical compositions. The campaign highlights the collection's oversized frames and signature gold detailing, utilizing warm lighting and textured backdrops to anchor the accessories. Designed under the creative direction of Donatella Versace, the project features hair styling by Anthony Turner and makeup by Fara Homidi, with set design provided by Polly Philp. Casting for the series was directed by Piergiorgio Del Moro. The campaign utilizes a mix of analogue film and natural light techniques to emphasize the interplay between the eyewear and ornate jewellery.

Vertical, Warm, Clean, Editorial

Eyewear

Advertising Campaign