Versace
Versace Crystal Emerald Fragrance 2025 Campaign
Brand
Date
Dec 2025
Description
Versace introduces the 2025 campaign for the Crystal Emerald fragrance, featuring Lila Moss in a series of portraits captured by photographer and director Mert Alas. The imagery leans into a moody aesthetic, utilizing clean studio lighting against a neutral backdrop to highlight the product’s vibrant emerald packaging. Under the creative direction of Robert Lussier, the shoot incorporates styling by Allegra Versace. The production team also includes hair styling by Damien Boissinot, makeup by Thomas De Kluyver, and manicure work by Jenny Longworth, resulting in a project that leans into commercial vertical portraiture.
Style
Vertical, Commercial, Moody, Clean
Techniques
Natural light
Industries
Fragrance
Color
Forest Green
Background
Grey Seamless
Context
Advertising Campaign
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