Versace
Versace Crystal Emerald Fragrance 2025 Campaign
Brand
Date
Dec 2025
Description
The 2025 campaign for Versace Crystal Emerald marks the latest entry in the fragrance category, featuring Lila Moss. Directed by Mert Alas, who also serves as the project's photographer, the imagery leans into a clean, commercial aesthetic. Shot against a neutral background, the portrait utilizes natural light to emphasize the deep green tones of the product. The production features creative direction by Robert Lussier, with styling by Allegra Versace. The ensemble is completed with hair styling by Damien Boissinot, makeup by Thomas De Kluyver, and manicures by Jenny Longworth.
Style
Vertical, Commercial, Moody, Clean
Techniques
Natural light
Industries
Fragrance
Color
Forest Green
Background
Grey Seamless
Context
Advertising Campaign
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