Versace: Versace Crystal Emerald Fragrance 2025 Campaign
Brand
Date
Dec 2025
Description
Versace presents its 2025 campaign for the Crystal Emerald fragrance, featuring Lila Moss in a series of portraits captured by photographer and director Mert Alas. Creative director Robert Lussier oversees the visual identity, which places the emerald green bottle at the center of the frame against a neutral backdrop. The project leans into a moody aesthetic, utilizing clean studio lighting to highlight the product. The imagery is styled by Allegra Versace, with beauty contributions from hair stylist Damien Boissinot, makeup artist Thomas De Kluyver, and manicurist Jenny Longworth.
Style
Vertical, Commercial, Moody, Clean
Techniques
Natural light
Industries
Color
Forest Green
Background
Grey Seamless
Context
Advertising Campaign
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