Versace
The Versace Fall-Winter 2024 collection photographed by Jean Marques
Brand
Date
Feb 2024
Description
Versace presents its Fall-Winter 2024 eyewear collection, captured in a series of intimate portraits by photographer Jean Marques. The editorial campaign shifts focus to individual detail, showcasing the rimless frame construction and signature gold-toned hardware of the season's sunglasses. With creative input from artist Lorenzo Iandelli, the imagery utilizes a vertical, clean aesthetic. The visual approach leans into an analogue film quality, highlighting natural textures through tight, close-up framing. The campaign features talent including Elvis Candy-Radovanovic, Gigi Hadid, and Loli Bahia.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film
Industries
Eyewear
Background
White Seamless
Context
Advertising Campaign
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